Your Brand, AI, and the New Search Frontier: Why You Should Care Now ?
AI is everywhere. It’s in the headlines, in your feed, in your inbox, and probably in your next meeting agenda. People are searching for it, testing it, debating it — and yes, even dreaming about it. If you’ve found yourself typing “ChatGPT,” quizzing Bard or Gemini, or trying to decode what “Generative Engine Optimization” really means, you’re not alone. AI isn’t just the next big thing — it’s reshaping how people discover brands, build trust, and make choices online. And yet, for all the talk about AI, many brands haven’t paused to ask the question that really matters: When someone turns to an AI for answers about you — what does it actually say? AI Search Is Not Traditional Search Traditional search engines — like Google as we knew it — crawl websites, match keywords, and serve up a list of links. You did the rest. AI search engines — think ChatGPT, Gemini, or Perplexity — go a step further: they generate answers. They don’t just point people to your website. They summari...