Growth Grid

  Digital marketing is a powerful tool—but only when it's done right. Over the years, I’ve worked with countless brands and entrepreneurs, and I’ve noticed a pattern: many of them are making the same avoidable mistakes that hinder their growth online. Whether you’re running your own campaigns or managing a team, avoiding these common digital marketing pitfalls can save you time, money, and missed opportunities. 1. Not Defining Clear Goals The Mistake: Jumping into marketing tactics (like posting on social media or running ads) without knowing why you’re doing it. The Fix: Set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. Whether it’s generating 100 leads in a month or growing your Instagram followers by 20%, clarity helps you choose the right tools and strategies. 2. Ignoring SEO The Mistake: Treating SEO as an afterthought or assuming it's too technical to matter. The Fix: SEO is your long-term traffic generator. Start with keyword resear...

Search Engine Optimisation (SEO) is changing—again. But this time, it’s not just a small update or new algorithm. Google is now introducing AI Overviews and a new feature called SGE (Search Generative Experience) . If you’re a digital marketer, content creator, or business owner, here’s what you need to know—and how to prepare. What Is Google’s AI Overview and SGE? Google is now using generative AI (like ChatGPT) directly in its search results. Instead of just giving a list of links, Google’s AI Overviews summarize answers right at the top of the page. These summaries are generated using AI based on the information from many websites. SGE (Search Generative Experience) is the broader project behind this. It’s an experimental version of Google Search that uses AI to: Answer questions in detail Suggest follow-up questions Help users make decisions faster (like what to buy, where to go, etc.) Why This Matters for SEO If people are getting answers directly from Google, th...